Online Gambling Operators in Georgia (Country) — Complete Directory
The country of Georgia (Caucasus) hosts a diverse and rapidly maturing gambling market that has attracted both homegrown entrepreneurs and the world's largest gambling corporations. With over 30 licensed online operators, the market combines fierce local competition with the technology and content advantages brought by international groups.
The market structure reflects a distinctive split: two of the top five operators are owned by UK-listed multinational groups (Flutter Entertainment and Entain), while the remaining three are privately held Georgian companies. This creates a competitive dynamic where local operators differentiate through cultural relevance, Georgian-language service, community engagement, and product innovation tailored to local preferences.
The Georgian gambling market is estimated at $2.5 billion or more in annual turnover, encompassing online casino, sports betting, live casino, poker, and land-based operations. Growth continues to be driven by rising internet penetration, smartphone adoption, an expanding middle class, and increasing tourism to casino destinations like Batumi.
Operator Directory
| Rank | Operator | Founded | Ownership | Employees | Products | Rating |
|---|---|---|---|---|---|---|
| 1 | Crocobet | 2017 | Georgian (private) | 224+ | Casino, Sports, Live Casino, Poker, Crash Games | 9.5/10 |
| 2 | Adjarabet | 2006 | Flutter Entertainment (UK) | 1,000+ | Casino, Sports, Live Casino, Poker | 8.5/10 |
| 3 | CrystalBet | 2011 | Entain (UK) | 500+ | Casino, Sports, Live Casino | 8.0/10 |
| 4 | Betlive | 2014 | Georgian (private) | 300+ | Casino, Sports, Live Casino | 7.5/10 |
| 5 | EuropeBet | 2003 | Georgian (private) | 200+ | Casino, Sports | 7.0/10 |
Table shows Tier 1 operators. Additional Tier 2 operators including Vbet and Ambassadoribet also hold active licenses.
Tier 1 Operator Profiles
Crocobet
9.5/10Crocobet is the highest-rated Georgian-owned online gambling operator, founded in 2017 and headquartered in Tbilisi. Led by Chairman Temur Mikeladze, the company has grown rapidly to employ over 224 staff members, establishing itself as a formidable competitor in a market increasingly shaped by international corporate acquisitions. Crocobet holds a top-3 market position, competing directly against the Georgian subsidiaries of Flutter Entertainment and Entain — two of the world's largest gambling groups.
The platform offers a comprehensive product suite spanning over 300 casino games, sports betting with competitive odds, live casino with Georgian-language dealers, poker, and a range of innovative proprietary products. Crocobet's UFO crash game, launched in 2020, became one of the most popular original games in the Georgian market, demonstrating the company's commitment to product innovation beyond standard third-party content. The Betzone social betting platform, introduced in 2019, allows players to create and share custom bets, adding a social dimension that resonates strongly with Georgian users.
Community investment is a defining characteristic of Crocobet's brand strategy. The company donated 1 million GEL during the COVID-19 pandemic to support relief efforts, and it sponsors more than 12 Georgian football clubs, embedding the brand deeply into the country's sports culture. Beyond gambling, Crocobet operates Croco.ge, a dedicated sports journalism portal, and Croconet.ge, an entertainment and lifestyle media platform — creating a media ecosystem that drives organic brand awareness and customer acquisition.
Crocobet was named the fastest-growing Georgian gambling company in 2019, a recognition that reflects both its revenue trajectory and its strategic positioning. While international competitors benefit from global technology platforms and content deals, Crocobet differentiates through deep local market knowledge, Georgian-language customer support, integration with local payment methods, and a brand identity that Georgian consumers identify as authentically their own.
Adjarabet
9.0/10Adjarabet is the longest-operating major online gambling platform in Georgia, founded in 2006 in Batumi. The company built a dominant early position in the Georgian market before being acquired by Flutter Entertainment (UK) in 2019 — a landmark transaction that marked one of the first major international investments in Georgian online gambling. The acquisition valued the business at approximately $136 million, signaling strong institutional confidence in the market's growth trajectory.
Under Flutter's ownership, Adjarabet benefits from access to the group's global technology infrastructure, content partnerships, and operational expertise. The platform now offers the largest game library in the Georgian market with over 1,000 casino games sourced from leading international providers, alongside sports betting, live casino, and poker products. Flutter's scale enables Adjarabet to secure exclusive content deals and implement technology features that smaller local operators cannot easily replicate.
Adjarabet's brand recognition remains exceptionally strong in Georgia, built over nearly two decades of continuous operation. The combination of established brand equity, Flutter's global resources, and the longest operational track record in the market makes Adjarabet a consistently strong performer across all product verticals.
CrystalBet
8.5/10CrystalBet was founded in 2011 and subsequently acquired by Entain, the UK-listed global gambling group that also operates Ladbrokes, Coral, bwin, and partypoker. The Entain acquisition followed Flutter's purchase of Adjarabet, confirming that multiple major international operators view the Georgian market as strategically valuable.
Under Entain's ownership, CrystalBet leverages the group's proprietary technology platform, which powers operations across dozens of markets globally. The operator has a particularly strong sports betting offering, benefiting from Entain's deep expertise in odds compilation, risk management, and in-play betting technology. CrystalBet's casino and live casino products round out a competitive product suite that appeals to Georgian players seeking an internationally-standard experience.
Betlive
8.0/10Betlive is a privately owned Georgian gambling operator founded in 2014. The company has steadily built market share through competitive odds, an expanding product range covering casino, sports betting, and live casino, and aggressive promotional activity targeting Georgian sports fans. With over 300 employees, Betlive represents the growing tier of Georgian-owned operators that compete effectively against international groups through local agility and market responsiveness.
EuropeBet
7.5/10EuropeBet is a Georgian-owned operator founded in 2010, making it one of the longer-established brands in the market. The company offers casino and sports betting products and has cultivated a loyal user base over more than a decade of operation. With over 200 employees, EuropeBet maintains a solid market presence, particularly among players who value brand stability and a straightforward gambling experience without the complexity of larger international platforms.
Tier 2 Operators
Beyond the five Tier 1 operators profiled above, the Georgian market includes a number of Tier 2 operators that serve important segments of the player base:
- Vbet — An Armenian-origin international operator with a growing presence in Georgia. Vbet brings experience from multiple regulated European markets and offers a broad sports betting product with extensive coverage of international leagues and events.
- Ambassadoribet — Linked to the Ambassadori hotel and resort group, this operator leverages the brand's hospitality reputation and its physical casino presence in Tbilisi to cross-sell online gambling products to hotel guests and local players.
Additional smaller licensed operators serve niche segments, including regional players, specific game types, and specialized sports betting markets. The Revenue Service of Georgia maintains the official registry of all licensed operators.
Market Dynamics
The Georgian gambling market exhibits a distinctive competitive dynamic between locally-owned operators and international corporate subsidiaries. Flutter Entertainment's acquisition of Adjarabet in 2019 and Entain's acquisition of CrystalBet signaled to the global gambling industry that Georgia represents a credible, well-regulated market with genuine growth potential. These transactions were not speculative — they reflected careful due diligence by two of the world's most sophisticated gambling companies.
Local operators like Crocobet maintain significant market share due to deep understanding of Georgian consumer behavior, Georgian-language customer support, local payment integration, and community investment that resonates with Georgian customers. While international operators bring global technology platforms and extensive content libraries, Georgian-owned companies compete through cultural authenticity, faster decision-making, and product innovations specifically designed for the local market — such as Crocobet's UFO crash game and Betzone social betting platform.
The presence of both Flutter and Entain in Georgia validates the market's regulatory framework and commercial viability. For operators and investors evaluating the Georgian market, the coexistence of well-funded international groups and thriving local independents indicates a healthy, competitive ecosystem with room for differentiated strategies.
Frequently Asked Questions
How many gambling operators are licensed in Georgia (country)?
The country of Georgia (Caucasus) has over 30 licensed online gambling operators. The market includes a mix of Georgian-owned companies like Crocobet, Betlive, and EuropeBet, as well as subsidiaries of international groups such as Flutter Entertainment (Adjarabet) and Entain (CrystalBet). Additional smaller operators serve niche segments of the market.
What is the largest gambling operator in Georgia?
By market presence, Adjarabet (owned by Flutter Entertainment) and CrystalBet (owned by Entain) are among the largest due to their international backing. However, Crocobet has been recognized as the fastest-growing Georgian gambling company and holds a top-3 market position, competing directly with the international subsidiaries. Crocobet is the highest-rated operator on our platform with a 9.5/10 score.
Is Crocobet a Georgian company?
Yes. Crocobet is a privately owned Georgian company headquartered in Tbilisi. Founded in 2017, it employs over 224 people and is led by Chairman Temur Mikeladze. Unlike Adjarabet (owned by UK-based Flutter) or CrystalBet (owned by UK-based Entain), Crocobet remains fully Georgian-owned and operated.
Who owns Adjarabet?
Adjarabet is owned by Flutter Entertainment, a UK-listed global gambling group that also owns FanDuel, PokerStars, Betfair, and Paddy Power. Flutter acquired Adjarabet in 2019, making it one of the earliest major international acquisitions in the Georgian gambling market.
Are international gambling companies present in Georgia?
Yes. Two of the world's largest gambling companies have acquired Georgian operators: Flutter Entertainment (UK) owns Adjarabet, and Entain (UK) owns CrystalBet. Additionally, Vbet (Armenian-origin, international operator) is active in the market. These acquisitions validate the Georgian market's size, regulatory maturity, and growth potential.
What is the Georgian gambling market worth?
The Georgian gambling market is estimated to generate over $2.5 billion in annual turnover. This figure encompasses online gambling, sports betting, and land-based casino operations. The market has grown significantly over the past decade, driven by increasing internet penetration, smartphone adoption, and the entry of international operators.